As a leading provider of digital marketing services Australia, we are often asked what the difference is between digital marketing and social media. So, we thought we’d write this brief post to help distil the key differences.
The key difference between digital marketing and social media is that Digital Marketing is an umbrella term. Social media sits under that umbrella as one of the channels of digital marketing, just as you might think of Google AdWords or pre-roll ads on YouTube.
Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.
Where people make a mistake is believing that by firing up a social media presence and posting content or running ads, that they have completed their digital marketing campaign. There are many components and elements to digital marketing, and when done properly you can actually tie some of them together to make them work harder, and drive more traffic and sales as a result. Options include creating a lead magnet like an eBook and then using AdWords, SEO and Social Media to drive traffic to that book which is likely to sit on your website.
Digital marketing is that catch-all term, which encapsulates all of the tactics you can employ to promote your business online, in a digital sense, using the many channels available.
If your business is looking for digital marketing services in Australia, our expert marketing team would love to chat.
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